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Video on Demand (VOD): A Comprehensive Overview

What happens when you miss an episode of your favorite TV show? You might search for a rerun schedule, but more likely, you’ll simply go for online video on your computer or mobile phone. You’ll find platforms that allow you to watch the episode at your convenience. That’s the topic of today’s discussion: Video On Demand. 

What is Video On Demand(VOD)? 

Video on Demand, also known as VOD, is a service that lets you watch and stream videos whenever you want. It could be a film, TV series, or documentary, VOD services provide a vast selection for users to pick from. So, you aren’t stuck to conventional television timing anymore and can enjoy your desired shows at any place and time. 

a family with a child watching video on a laptop on the floor

What are the Types of Video on Demand(VOD)? 

1. Subscription-based VOD services (SVOD) 

Subscription-based VOD services are some of the most popular platforms in the market. They offer unlimited access to a wide range of content for a fixed monthly or yearly fee. For example, Netflix, Amazon Prime Video, and Hulu can be SVOD.  

As you know, these platforms give you the freedom to watch as much content as they want, whenever they want, without any additional costs.  

The content library is typically vast, offering a variety of movies, TV shows, documentaries, and even original programming. Subscription-based VOD services are a great option for those who want to binge-watch their favorite series or explore new content without any interruptions. 

2. Transactional VOD services (TVOD) 

Transactional VOD services, also known as pay-per-view, allow you to rent or purchase individual titles for a specific period. You can pay a one-time fee to access the chosen content, and you have a limited time to watch it before it becomes unavailable. It can include iTunes, Google Play, and Vudu.  

These platforms are ideal for users who want to watch a specific movie or TV show that is available for rent or purchase but may not be included in subscription-based services.  

3. Ad-supported VOD services (AVOD) 

Ad-supported VOD services, also known as free VOD, offer content that is available to you for free, supported by advertisements. These platforms include services like YouTube and Dailymotion (a platform, also known as a video solution, they provide a set of features for video services, including video hosting, video monetization, and video analytics.)  

Ad-supported VOD services are a great option for users who want to watch movies and TV shows without paying for a subscription or individual rentals. However, ad-supported VOD services may have limited content compared to subscription-based services, and users may feel interrupted due to advertisements during their viewing experience. 

a woman with a hat watching a monitor on the laptop at the cafe

Difference Between VOD, Live streaming, and OTT 

VOD vs. Live streaming 

Video-On-Demand, or VOD, is a service that lets you watch video content, like movies or TV shows, whenever you want. Live streaming is different because it shows video content live on the internet. You can watch events like sports, concerts, or conferences as they occur in real time. Unlike VOD, live streaming is not recorded in advance and you can’t pause, rollback, or see the content after it has been broadcasted. 

VOD vs. OTT(Over-the-Top) 

If you’re familiar with Video on Demand (VOD), you likely also know about Over the Top (OTT) broadcasting. OTT, or Over-the-Top, is a term for streaming video content over the internet without involving traditional broadcasters. You don’t need a cable or satellite TV subscription, just a good internet connection. OTT platforms can offer both VOD and livestreams, among other digital content options. Netflix, Hulu, and Roku are examples of these platforms.  

The main difference between OTT and VOD is that OTT encompasses a broader range of digital content delivery options, including VOD. OTT platforms can offer both VOD and live streaming, as well as other digital content options such as music streaming or interactive applications. 

VOD specifically refers to the ability to access and watch video content on-demand, at the user’s convenience. This means that users can choose what they want to watch and when to watch it, pausing, rewinding, or fast-forwarding as needed. VOD content is typically pre-recorded and stored on servers, allowing users to access it at any time. 

OTT, on the other hand, includes not only VOD but also live streaming of events such as sports, concerts, or conferences. Live streaming is different from VOD because it shows video content in real-time as it is being broadcasted. Unlike VOD, live streaming cannot be paused, rewound, or watched after the event has ended. 

a woman eating popcorn and watching a moview on a laptop

Benefits of Video On Demand 

Convenience and Flexibility 

24/7 access to content allows viewers to watch their favorite shows and movies at any time, fitting it into their busy schedules. With the ability to watch on different devices, such as smartphones, tablets, and smart TVs, users have the flexibility to enjoy their desired content wherever they are. Pause, rewind, and fast-forward options provide a convenient way for individuals to control their viewing experience and never miss a moment of entertainment. 

Endless Content Options 

With a wide range of movies and TV shows available at our fingertips, video on demand platforms offer endless content options. From classic films to the latest releases, viewers can explore an extensive video library tailored to their interests. Additionally, streaming platforms are producing original programming that captivates audiences and keeps them coming back for more. And with access to international content, viewers can expand their horizons by exploring different cultures and storytelling styles from around the world. The possibilities for entertainment are truly limitless in the world of video on demand. 

Personalized Viewing Experience 

Recommendations based on viewing history allow users to discover new content that aligns with their interests and preferences. Customizable profiles for each user ensure that everyone in the family can have a tailored experience, with personalized recommendations and settings. Additionally, the ability to create playlists or queues enables users to curate their own viewing sessions, making it easy to organize and watch their favorite shows or movies back-to-back. With these features, video on demand platforms are revolutionizing how we engage with entertainment, providing a truly personalized viewing experience for every user. 

How Video on Demand (VOD) Works 

Video on Demand (VOD) delivers digital content straight to users via the internet for streaming or downloading anytime. Here’s a simplified explanation of how it operates: 

1. VOD platforms secure rights to various video content, creating diverse libraries for subscribers. 

2. Acquired content is encoded into streamable or downloadable formats and stored on servers or the cloud. 

3. A user-friendly interface helps viewers navigate content, search titles, and access accounts on various devices. 

4. Viewers can stream in real-time or download for later offline viewing. 

5. Algorithms analyze viewing habits to provide personalized suggestions, and users can customize playlists for a tailored experience. 

6. Revenue mainly comes from ads. Targeted advertising is used for effectiveness, and some platforms offer ad-free premium plans. 

7. Data on viewership is analyzed for insights into user preferences and platform usage, informing decisions on content acquisition and marketing. 

8. Licensing agreements are negotiated for legal access to stream or download content, with outlined territories, duration, and distribution terms. 

a man watching videos on the laptop on the desk

Key Factors to Build a Great VOD Streaming Platform 

A great VOD streaming platform is one that offers a seamless and enjoyable viewing experience for its users. Here are some key factors that contribute to a great VOD streaming platform: 

1. User Interface and Navigation 

A user-friendly interface that is easy to navigate is essential for a positive viewing experience. The platform should have clear menus, intuitive search functions, and organized content categories that make it easy for users to find and discover the content they want to watch. 

2. Content Library 

A great VOD streaming platform should have a vast and diverse content library that caters to a wide range of interests. It should offer a mix of popular and critically acclaimed movies, TV shows, documentaries, and original programming. Having a regularly updated library with new releases and exclusive content keeps users engaged and coming back for more. 

3. Video Quality 

High-quality video streaming is a must for a great VOD platform. Users expect smooth video playback, crisp visuals, and minimal buffering. The platform should support different video resolutions to accommodate various types of devices and internet connections. 

4. Personalization and Recommendations 

A great VOD streaming platform understands its users’ preferences and offers personalized recommendations based on their viewing history and interests. Advanced algorithms that analyze user behavior and suggest relevant content help users discover new shows and movies that they might enjoy. 

5. Cross-Device Compatibility 

A great VOD streaming platform should be accessible across different devices, such as smartphones, tablets, smart TVs, and streaming media players for a wide media distribution. Users should be able to stream content seamlessly on their preferred device without any limitations or restrictions. 

6. Offline Viewing 

A great VOD streaming platform should offer the option to download content for offline viewing. This feature allows users to enjoy their favorite shows and movies even when they don’t have an internet connection, making it convenient for travel or areas with limited connectivity. 

7. Customization Options 

Giving users the ability to customize their viewing experience enhances the overall satisfaction with the platform. Features like creating playlists or queues, setting preferences for subtitles or audio, and bookmarking favorite shows or movies provide a sense of personalization and control. 

8. Accessibility Features 

A great VOD streaming platform should prioritize accessibility by offering features like closed captioning, audio descriptions, and language options. This ensures that users with hearing or visual impairments can fully enjoy the content. 

9. Reliable Customer Support 

Prompt and reliable customer support is crucial for a great VOD streaming platform. Users should have access to efficient customer service channels, such as live chat, email, or phone support, to address any issues or concerns they may encounter while using the platform. 

10. Seamless Integration with Other Services 

A great VOD streaming platform should integrate seamlessly with other services, such as social media platforms or streaming devices. This allows users to easily share their favorite content with friends or family and enhances the overall convenience and functionality of the platform. 

5 Reasons Why Dailymotion is the Best Platform to Build a VOD Platform 

If you’re looking to build a Video-on-Demand (VOD) platform, Dailymotion, one of the leading video platforms, stands out as an excellent choice for building a VOD platform. Here are five reasons why Dailymotion is the best platform to build your VOD platform on: 

1. Extensive Content Library 

Dailymotion boasts an extensive content library with millions of videos across various genres. From movies and TV shows to music videos and user-generated content, Dailymotion offers a wide range of content to cater to diverse user preferences. With such a vast library, you can ensure that your VOD platform has a rich and diverse collection of content to attract and engage users. 

2. Advanced Customization Options 

Dailymotion’s comprehensive video solution allows you to fully personalize your content experience. It’s not just about embedding a customized player or playlist, but also facilitating complex integrations catered to your tastes. Our proficient services team will navigate you through the entire process, thus saving you time and sparing you the troubles associated with technical difficulties. 

3. Cross-Device Compatibility 

Dailymotion ensures cross-device compatibility, allowing users to access the platform seamlessly on different devices such as smartphones, tablets, smart TVs, and streaming media players. This means that users can easily switch between devices and continue watching their favorite content without any interruptions. Cross-device compatibility is essential for a successful VOD platform as it offers flexibility and convenience to users, making it more likely for them to use the platform regularly. 

4. Monetization Opportunities 

Dailymotion offers various monetization opportunities for content creators and platform owners. With Dailymotion’s flexible monetization features, you can generate revenue by displaying ads or implementing a subscription model for premium content. Dailymotion maintains a broad network of advertisers and a dedicated sales team, ensuring you receive maximum advantages by using Dailymotion’s video solution. These diverse and proficient monetization choices allow you to construct a viable business model for your Video-On-Demand platform. 

5. Reliable Support and Integration 

Dailymotion provides reliable 24/7 support to its users, ensuring that any technical issues or concerns are promptly addressed. Additionally, Dailymotion integrates seamlessly with other services, such as social media platforms and streaming devices, making it easier for users to share content and enhance the overall functionality of your VOD platform. 


Today, we’re exploring Video on Demand (VOD), focusing on its definition, benefits, functionality, and essential elements for building an exceptional platform. If you’re considering developing a VOD platform, the first step involves understanding and defining your objectives, goals, and resources. Subsequently, you should explore the different market options that align with your requirements.  

For those new to VOD, we strongly endorse Dailymotion. Apart from providing consultancy for businesses with minimal tech resources, they also offer step-by-step guidance from video experts. Don’t hesitate to connect with us for a complimentary consultation


What is the meaning of video on demand? 

Video on demand refers to a system that allows users to access and watch video content at their convenience. It offers a wide range of movies, TV shows, and other content that can be streamed or downloaded on various devices, providing viewers with the flexibility to watch what they want, when they want. 

Is VOD the same as streaming? 

VOD, or Video on Demand, is a type of streaming where users can choose and watch video content at their convenience. While streaming refers to the delivery of audio or video content in real-time over the internet, VOD is a specific form of streaming that allows users to select and watch content on demand. 

What is video on demand distribution? 

Video on demand distribution refers to the process of delivering video content to users on various platforms and devices, allowing them to access and watch the content at their convenience. It involves the storage, encoding, and streaming of videos to ensure smooth and seamless playback for viewers. 

What is VOD advertising? 

VOD advertising refers to the practice of running ads on video-on-demand platforms, which allow viewers to access video content at their convenience. It is a targeted advertising method that provides advertisers with the opportunity to reach a specific audience through digital streaming services.