8 Best Video Content Management Systems (CMS)

In a vast library, a skilled librarian guides you to your desired books. Think of each book as a video in your collection. Just as you trust the librarian, you need a system to manage your videos. Enter the Video Content Management System (video CMS), a tool that helps businesses organize, access, and distribute video content efficiently. Discover the leading video CMS options, aiding both newcomers and marketing experts in enhancing their video strategies.


8 people with laptop on the table

What is a Video CMS? 

A content management system (CMS) is a software application or platform that allows users to create, manage, and publish digital content on the Internet. A good CMS should already have all necessary technical features with a user-friendly interface, so that users can focus more on what they want to deliver than how they want to handle their content. 

A video CMS is a CMS designed for video content. As videos differ significantly from other content types, video CMS is distinct from other CMSs in the following aspects, among others: 

6 people sitting at the table with laptops

Why should businesses use video CMS? 

Businesses should use video CMS for the numerous benefits that it can bring to their strategy and growth – few of the main benefits are as follows.  

Centralized Management

Video CMS provides a central location for businesses to handle all of their video content, both public and private videos, without jumping from one storage, tool, or platform to another. This centralization makes the process from video production, uploading, encoding, transcoding, to searching, update, and distribution more efficient than using multiple systems at once.  

Enhanced Security

Video CMS platforms offer robust security features, including end-to-end encryption, domain-restricted access, and single sign-on (SSO), allowing businesses to control who can access and view their videos. This is especially important for sensitive or confidential content that should only be shared with specific individuals or groups. 

Detailed Analytics

As mentioned, video CMS often provides detailed analytics and insights on video performance, including key metrics like views, engagement, and completion rates. Such data helps business understand how their videos are resonating with their audience, consequently informs future video strategies and content creation. 

Branding Consistency

Customizability is a key feature of video CMS, which enables businesses to customize the player, layout, and overall look of their video content. This ensures a consistent and branded experience for viewers, reinforcing the business’s identity and messaging. 

Seamless Integration

Many video CMSs offer integrations with other business tools and systems, such as marketing automation platforms, learning management systems, or customer relationship management software. This allows businesses to seamlessly incorporate video into their existing workflows and processes. 

Special Add-ons

Video CMS can offer several unique benefits, such as monetization options, livestreaming, interactive elements, and video SEO optimization.  

Top 8 Video CMS for 2023 

Before we begin, keep in mind that there is no perfect, but only the most suitable, video CMS for your needs. Keep reading to learn more about our curated list of the best video CMS, which might just be exactly what you need.  

Dailymotion for Enterprise 

A part of the 15-billion turnover group Vivendi, Dailymotion is a global video platform with one of the best video solutions on the market, including a fully-fledged video CMS where users can easily upload, manage, and distribute their video content on their accounts, besides a fully-featured and customizable video player, livestreaming, advanced analytics tools, monetization, and 24/7 support, among other perks.  

Key features 


Enterprise pricing starts at €6000/year as an upfront payment with customizable options. Contact our Sales team to get a customized quotation.  

microsoft streams

Microsoft Stream 

Microsoft Stream, previously Office 365 Video, is a video CMS that provides a range of features to manage and distribute video content internally. It is deeply integrated within the Microsoft 365 ecosystem, allowing users to add and consume videos within other Microsoft applications. However, Microsoft Stream is rather limited in video editing and player customization.    

Key features 


Microsoft Stream is integrated with existing Microsoft 365 plan rather than acquired as a standalone product. It is recommended to contact their sales team for more information. 


Brightcove is a popular audience-focused video CMS amongst businesses, especially in the entertainment, sports, and broadcasting industries. They offer robust features to help with categorize and organize videos, yet additional integrations are necessary to generate more in-depth analytics and insights on videos. 

Key features 


Brightcove’s pricing plans are only available through direct contact with the company.  



Panopto is another leading developer in the industry. Panopto’s video CMS is their flagship product and has been well-received thanks to its ease of use and flexibility. It is ideal for educational content, especially lecture capture and virtual classrooms.  

Key features 


Businesses need to contact Panopto for a demo and quotations. 



Wistia is a video CMS that focuses on video marketing content and engagement, and prioritizes call-to-action (CTA), lead generation, and SEO discoverability.   

Key features 


Wistia has five pricing options with the following key features:  



Kaltura is an all-inclusive open-source video CMS, and is very popular amongst educational institutes for its virtual classroom area, interactive collaboration space, on-demand video, and livestreaming.  

Key features 


Each service offered by Kaltura features different plans. Enterprise plans can be made custom by contacting their team directly. 


IBM Video Streaming 

IBM Video Streaming is a video CMS geared towards live and pre-recorded videos for external distribution. It is highly scalable, and distinct from other options by its in-house Watson system that allows real-time auto-generated captions for recorded and live videos.  

Key features 


IBM offers a 30-day free trial and four pricing plans: 

cms hubspot

CMS Hub 

HubSpot’s CMS Hub is an easy-to-use video CMS, and a great option for marketers and business owners looking for an all-in-one system. It allows users to host and manage video content within their HubSpot infrastructure, then embed videos onto websites, blog posts, and social media platforms.  

Key features 


CMS Hub offers three pricing plans: 


What is digital CMS? 

A digital content management system (CMS) is a software platform that facilitates the creation, organization, storage, and delivery of digital content, such as videos, images, documents, and more. It enables businesses to efficiently manage and distribute content across various online channels and platforms. 

What is the difference between CMS and web CMS?

A CMS (Content Management System) is a software that allows users to create, edit, organize, and publish digital content. A Web CMS (WCMS) is a type of CMS specifically designed to manage content for Web pages. All WCMS are CMS, but not all CMS are WCMS, as CMS could be used to manage content for other types of platforms like apps, digital displays beside websites.

Is YouTube a content management system? 

YouTube is not considered a comprehensive video CMS. It focuses on video hosting, discovery, and monetization, while offering limited content organization and management features. It lacks the extensive content creation, editing, and workflow management capabilities that are typically associated with a video CMS. 


With the increasing importance of videos in various aspects of life, video CMS has become an indispensable tool for businesses to effectively manage their video content and achieve business goals. Therefore, selecting a robust video CMS is crucial to maximize efficiency and enable businesses to remain competitive and relevant in today’s digital landscape. 

The top 8 video CMS highlighted in this article offer a range of features and capabilities to meet the diverse needs of businesses. These platforms provide secure video storage, customizable players, advanced analytics and insights, monetization opportunities, and seamless integration with other systems, at different price points. Each video CMS has its own advantages and disadvantages, so whether you opt for one of the top 8 video CMS mentioned in this article or explore other options, it is essential to assess your specific needs, goals, available resources, and other considerations, and seek guidance from experts to make an informed decision. 

If you are still unsure of the most suitable video CMS for your organization, our team of experts at Dailymotion is always ready to assist you in your decision-making process. We are happy to support you in navigating through this search and introduce our comprehensive video solution to you for your consideration. Schedule a free consultation for your video CMS needs today!