How to boost sales with effective video marketing

How to boost sales with effective video marketing

In the face of increasing digitization in all walks of life, video marketing has emerged as a powerful tool for businesses of all sizes to drive sales. But here’s the catch: with so many companies leveraging video marketing to boost their bottom line, how can you ensure that your video content actually works and eventually boosts sales? In this article, we’ll explore the what, why, and how of effective video marketing; and whether you are a pro video marketer or just starting out, these insights will help you create compelling videos that captivate your audience and turn views into sales. 

What is video marketing?

Video marketing describes the incorporation of video materials to your marketing strategy, with the end goal of promoting your brands, products, or services. It can be a standalone strategy, or in conjunction with other marketing strategies, such as content or social media marketing.  

The history of video marketing can be traced back to the 1940s, when television advertising became prevalent. In the 1970s, the advent of video recording technology paved the way for businesses to create promotional videos; and video marketing grew in popularity in the 80s and 90s as production costs decreased and equipment became more accessible.  

With the launch of video hosting platforms like YouTube, Dailymotion, and Vimeo in mid-2000s, the use of videos in marketing was revolutionized, as businesses can reach and engage with audiences around the world, which eventually drive traffic and boost sales. Nowadays, as social media sites, such as Facebook, Instagram, Twitter, and TikTok, are on the rise, especially after COVID-19, video content has become increasingly popular and crucial for every company’s marketing strategy.  

Why does video marketing work?

Video marketing is based on several scientific principles that make it a powerful tool for driving business outcomes, including: 

By attending to viewers’ attention, memory, and emotions, video marketing undoubtedly triumphs other content in term of sales conversion. This does not come without evidence, to name a few: 

How can companies make sure that video marketing will drive sales?

Given evidential benefits of video marketing to sales and to business growth broadly, it is crucial for businesses to ensure video marketing is effective and contributing to sales. Read below to find out important steps that need to be taken by companies to build a video marketing strategy that can turn views to sales. 

Define SMART goals

The goal of increasing sales through video marketing, which has been reiterated over and over again throughout this piece, if alone on its own, is insufficient. That goal also needs to be SMART, which is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound, specifically: 

Know your target audience

Video marketing is essentially a form of communication. Therefore, to communicate effectively, companies need to understand their audience, the needs and preferences of their targets, and even different ways that their products and services can solve clients’ pain points. Below are some methods to get to know your target audience:  

Create engaging and suitable videos

After identifying the goals and audience of your video marketing strategy, the next step is to make appealing video content that fits the companies’ end goals and their audience. Since this is essentially a creative process, there is basically no rule or advice; but with the current state of video consumption, there are a few points that should be taken into consideration:  

Selecting video types is also another important step to make sure that your content is engaging and fit for the target viewers. Some common video types that you can consider to increase sales include: 

Optimize videos

Even when businesses have videos with great storyline and solid messages, without optimizing such content, those videos will not likely stand out amidst millions of videos uploaded online every day. Below are some of the key points to consider if businesses want to optimize their videos: 


Video marketing has undoubtedly been, and will continue being, a crucial need for businesses that want to drive sales of their products and services. By determining your SMART sales goals, understanding your target audience, figuring out the ins and outs for your captivating video content, and optimizing your videos, you will be on your way to turn views into sales.  

If you are still unsure of how your video marketing strategy should look like in the current landscape, do not hesitate to contact us, Dailymotion, for further support. Beside a comprehensive video solution that includes all of the favorable features mentioned above, we also have a team of tech, marketing, and business experts that are always willing to assist you in your decision-making process. We are happy to help you navigate through this complex and uncertain period with a personalized strategy and toolkit that would contribute to desirable business outcomes. 

So why wait? Contact our team today for a chat and kickstart your video strategy in no time!