Video is more than just a trend; it’s the language companies are using to address their audiences. From creating unforgettable fan experiences to showcasing products in their best light, video has become the ultimate tool for businesses to captivate audiences and drive engagement. Whether it’s delivering updates, amplifying brand stories, or building trust, video transforms the way companies are making business. But not all videos are created equal. Harnessing their full potential requires understanding the numbers behind their success. These statistics showcase the power of video across industries like media, sports, e-commerce, and internal communication—and highlight why video is the ultimate driver of ROI in 2025.

93% of marketers say video is an important part of their strategy

Video isn’t just an optional marketing channel anymore—it’s a cornerstone. Nearly all marketers now consider video a critical component of their strategy because it aligns perfectly with consumer preferences. This trend reflects an undeniable shift: customers demand engaging, visual content that grabs their attention instantly. Ignoring video in 2025 means ignoring a key driver of modern marketing success.

The ROI of video marketing is 54% higher than other content formats

Return on investment (ROI) is the holy grail of any marketing effort, and video reigns supreme in delivering results. Compared to other content formats, video consistently outperforms, proving itself to be a smart investment for businesses looking to optimize their budgets and see measurable outcomes. Whether it’s driving traffic, increasing conversions, or boosting brand awareness, video’s ROI is unmatched.

64% of consumers are more likely to purchase a product after watching a video

In the digital marketplace, consumers crave authenticity and information—and videos deliver both. Product videos, tutorials, and demos not only educate customers but also build trust, reducing hesitation during the purchase process. This statistic underlines video’s ability to turn potential buyers into loyal customers, making it a key driver for e-commerce success.

Viewers retain 95% of a message in a video, compared to 10% from text

The power of video lies in its ability to communicate effectively. When compared to text, video enables viewers to absorb and remember messages far more efficiently. For businesses, this means higher engagement, stronger brand recall, and a greater likelihood that your message will lead to action. Whether for storytelling or education, video is the medium of impact.

50% increase in employee engagement through video communication

Video isn’t just for customers; it’s a powerful tool for internal communication. When companies use video for training, announcements, and updates, employee engagement soars. By making complex ideas easier to understand and fostering a sense of connection, video ensures that teams stay aligned and motivated—an essential element for productivity in the modern workplace.

Dailymotion Video Player: +52% revenue, +31% CTR, +15.8% views

When it comes to video tools, not all are created equal. Dailymotion’s AI-powered video player exemplifies how advanced technology can elevate performance. With a 52% increase in revenue, a 31% boost in click-through rates, and a 15.8% growth in views, it’s clear that the right platform can amplify video’s impact. This underscores the importance of combining great content with cutting-edge solutions to maximize results.

Conclusion: The Path to ROI Lies in Video

The numbers don’t lie: video marketing isn’t just a trend; it’s happening. In addition to driving ROI, video plays a pivotal role in building better brand equity. By reducing churn, increasing brand awareness, and enhancing perceived quality and value, video strengthens a brand’s overall position in the market.

Whether you’re a sports club looking to monetize fan engagement, an e-commerce business aiming to boost conversion rates, or a media company striving to amplify reach and views for better monetization of ad inventory, video is essential. And the right video player is indispensable.

That’s where Dailymotion Pro comes in—an end-to-end video player focused on growing your revenue and maximizing your impact.