Gazzetta del Sud and Giornale di Sicilia have long collaborated with Dailymotion Pro to deliver a high-quality video experience to their audience. Now, they are taking it a step further by launching a new “Reels” section on their websites—an innovation inspired by mobile-first social media consumption but optimized for a leading newspaper. This transformation has been made possible thanks to the expertise of IM*MEDIA, which redesigned the integration of the vertical player to create a seamless experience.
Now, on the Gazzetta del Sud and Giornale di Sicilia websites, videos are no longer just an add-on to news articles; they are an integral part of the browsing experience. With this dedicated section, users can effortlessly navigate through an immersive video feed, tailored to how they consume news today. A simple swipe moves them to the next video, ensuring a fluid and engaging experience.
A strategic shift that benefits publishers
Beyond enhancing the user experience, this new format offers significant advantages for a publisher like Gazzetta del Sud and Giornale di Sicilia:
A natural evolution towards performance-driven video With this new approach, Gazzetta del Sud and Giornale di Sicilia, in partnership with Dailymotion Pro, are taking video consumption to the next level. By introducing the Reels section, they are adopting a more dynamic video strategy that combines innovation and efficiency, ensuring a seamless and engaging experience for their audience.
About Gazzetta Del Sud : https://gazzettadelsud.it/
About Giornale di Sicilia : https://gds.it/
About IM*MEDIA: https://www.immedia.net/
About Dailymotion Pro : https://pro.dailymotion.com/en/