July 17, 2025
Dailymotion Pro Integrates TCL Channel Into Its Global Video Exchange To Scale Premium CTV Advertising
Press Release
Paris – July 16, 2025 – Dailymotion Pro, the complete video solution from Dailymotion designed to enable brands, media companies, and organizations to distribute, engage, and monetize their video content, announces a strategic partnership with TCL Channel, TCL’s official ad-supported streaming service available on millions of smart TVs worldwide.
As part of this integration, TCL Channel’s premium CTV inventory is now available on Dailymotion Exchange (DMX), the company’s omnichannel SSP. This partnership brings scaled, direct-from-device CTV advertising opportunities to global media buyers, while reinforcing Dailymotion Pro’s strategy to build a sovereign, high-performance video monetization ecosystem.
Scaling CTV with Trusted, Signal-Rich Inventory
TCL Channel delivers a rich AVOD experience, featuring over 350 FAST channels, premium on-demand content, and exclusive programming. With more than 1 billion monthly ad opportunities, it offers wide reach across U.S. and global audiences.
Thanks to the integration with DMX, advertisers can now activate campaigns across TCL Channel’s inventory via programmatic buying (open auction and preferred deals) or managed service, supported by Dailymotion’s local sales teams worldwide. The inventory is enriched with Dailymotion’s proprietary signal infrastructure, enabling precise targeting and advanced optimization.
“This partnership with TCL Channel reinforces our vision of a sovereign, high-performance video ecosystem – one that puts quality, transparency, and technology at the core of monetization,” said Rémi Leclancher, SVP, Global Supply & Enterprise Sales at Dailymotion Pro. “CTV is central to the future of digital advertising, and this integration connects buyers with engaging, signal-rich inventory while unlocking new revenue for publishers.”
A Step Forward for Publishers and Media Buyers
This partnership reinforces Dailymotion Exchange’s ability to serve both sides of the video advertising ecosystem:
- For media buyers and agencies, the integration of TCL Channel unlocks access to curated, brand-safe CTV inventory — embedded directly in millions of connected TVs — with strong performance across viewability, attention, and engagement metrics. Each ad opportunity is enriched with contextual and behavioral signals from Dailymotion’s proprietary infrastructure, supporting more efficient and intelligent audience targeting.
- For publishers and broadcasters, this partnership demonstrates Dailymotion Pro’s commitment to a transparent, high-quality monetization model. With over 5,000 publisher partners and a global sales force of 70+ local experts, DMX connects premium supply with strong demand from brands and trading desks, ensuring competitive CPMs and sustainable video revenue.
By integrating manufacturer-level inventory from TCL Channel, Dailymotion Pro delivers a unique combination of scale, quality, and control, aligned with its mission to power a sovereign, signal-rich video monetization ecosystem for the open web.
“We’re excited to partner with Dailymotion Pro to bring TCL Channel’s CTV inventory to global advertisers through a platform that shares our values of transparency, innovation, and quality. This integration allows us to scale monetization while ensuring a seamless, engaging experience for our viewers.” – Rebecca Wan, Head of Business Development at TCL Ads.
About Dailymotion Pro
Dailymotion Pro is the complete video solution from Dailymotion, designed to enable brands, media companies, and organizations to manage, distribute, and monetize their video content. With over 400 million monthly active users and a network of more than 5,000 partners, Dailymotion Pro offers a powerful and immersive video experience. Today, 9 out of 10 internet users in France are exposed to the Dailymotion video player, and 95% of French publishers rely on its technology. Thanks to a sovereign hosting infrastructure in Europe and advanced tools for customization, analytics, and monetization, Dailymotion Pro provides full control over the video experience. Its 24/7 technical support ensures tailored guidance and operational excellence. Learn more: https://pro.dailymotion.com/en
About TCL Electronics and TCL Channel
TCL Electronics (1070.HK) is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.
TCL Channel is a free streaming app that delivers seamless access to a diverse range of movies, TV shows, and live channels – all without subscription fees. Available on platforms like Google Play and Roku, the app combines on-demand entertainment with real-time live streaming, offering viewers the flexibility to watch their favorite programs anytime. Catering to a global audience, TCL Channel features content in multiple languages, including English, Spanish, Hindi, and Japanese, ensuring an inclusive experience for users worldwide. Whether you’re tuning into live international broadcasts or exploring curated on-demand libraries, TCL Channel redefines accessible entertainment for everyone.