April 22, 2024
Dailymotion Announces Strategic Partnership with Marfeel to Enhance Content Performance
In a significant move to amplify content performance and deliver unparalleled audience experiences, Dailymotion has announced a new partnership with Marfeel, a leading provider of innovative solutions for publishers. This collaboration aims to seamlessly integrate Marfeel’s Content Intelligence Platform with Dailymotion Players, thereby offering publishers a comprehensive understanding of their content’s impact across various metrics, including traffic, engagement, and monetization.
Marfeel, renowned for its 360-degree view of publishers’ businesses, empowers publishers worldwide with its lightning-fast, no-code solutions. These tools are designed to unlock the full potential of content and audiences, enhancing key performance metrics such as traffic, engagement, subscriptions, SEO, commerce, and monetization. Marfeel stands out not only for its technology but also for its commitment to personal data protection, ensuring compliance with IAB TCF2.0, GDPR, CNIL, CCPA, LGPD, and Garante, thus meeting the demands of the next generation of privacy regulations.
The partnership between Dailymotion and Marfeel introduces a groundbreaking approach to content management, allowing for the merging of video and editorial content data. This integration provides publishers with a 360-degree view of content performance, offering valuable insights that enable quick, informed actions to achieve desired outcomes. The Marfeel dashboards present Dailymotion Player data in both real-time and historical perspectives across all modules, channels, and devices. This simplicity and efficiency are achieved without the need for intricate setups, courtesy of Marfeel’s no-code integration.
“We at Marfeel are thrilled to announce our one-click integration with Dailymotion—a milestone that significantly enhances publishers’ abilities to create content with far-reaching impact. This collaboration introduces an era of innovation and efficiency, marked by the seamless integration of Dailymotion Players within our platform,” Alexian Chiavegato, CMO at Marfeel, expressed. “It’s not just about enabling our clients to deliver content that resonates more deeply with their audience. This partnership also offers a streamlined, no-code solution that provides a comprehensive view of content performance and audience engagement. By bringing together the best of both worlds, we’re empowering publishers to produce content that’s not only impactful but also meaningful, ensuring they can see and understand the full scope of how their content influences their owned audience.”
Dailymotion shares this enthusiasm for the collaborative venture. “Joining forces with Marfeel empowers our publishers to unlock new dimensions of content performance,” said Jean-Baptiste Alary, Head of Professional Services at Dailymotion. “Through this partnership, we’re excited to enhance the capabilities of Dailymotion Players with additional real-time data, making it easier for publishers to create personalized, engaging content that drives success across all metrics.”
This partnership with Marfeel reflects Dailymotion’s ongoing dedication to supporting publishers in their quest to deliver exceptional content experiences. With a forward-looking approach, Dailymotion continues to explore new opportunities and technologies that promise to elevate content engagement and audience satisfaction to new heights.