Dailymotion is pleased to announce a new strategic partnership with Dansukker, the leading brand of sugar products in the Nordic and Baltic regions. This collaboration will leverage Dailymotion’s video platform to enhance Dansukker’s digital communication strategy, streamlining the delivery of engaging content to millions of consumers.
Dansukker, with a history that spans over 150 years, is a trusted household name for high-quality sugar products. Serving around 30 million consumers across the Nordic and Baltic countries, the brand’s extensive range includes both classic offerings such as granulated sugar and innovative products like Jam Sugar and organic sugar variants. As the backbone of its communication efforts, the Dansukker website attracts 7 million visitors annually, showcasing recipes, product how-to guides, and production insights.
This partnership offers multiple benefits for Dansukker. Dailymotion’s intuitive platform will simplify the process of managing and uploading the video content integral to Dansukker’s customer engagement strategy. Additionally, Dailymotion’s advanced analytics tools will provide valuable insights into video performance, allowing Dansukker to tailor its content to better meet audience preferences. With Dailymotion’s compliance with strict EU data privacy regulations, Dansukker is further assured that the platform aligns with its commitment to safeguarding customer data.
“We are excited to partner with Dailymotion to elevate the way we communicate with our audience. The platform’s simplicity, coupled with its rich analytics capabilities, will empower us to continuously improve our video content, delivering greater value to our customers,” said Malene Alminde, Marketing Coordinator from Dansukker.
“Partnering with a heritage brand like Dansukker is a testament to Dailymotion’s ability to deliver powerful video solutions for brands with a international footprint. We look forward to helping Dansukker enhance its digital engagement and continue its tradition of providing top-quality products to its consumers,” said David Rozencwajg, Business Development Director at Dailymotion.
This partnership reflects Dailymotion’s ongoing commitment to supporting brands in their digital transformation journeys. By providing advanced video hosting, analytics, and compliance with international data privacy standards, Dailymotion is positioned to drive the future of video content strategies across various industries.