Did you know the video streaming industry is estimated to bring in an impressive $95 billion in revenue by 2023?  As content creators and publishers in the ever-expanding video streaming market, it’s likely you’re aiming to leverage your video content as a key strategy. However, are you familiar with video monetization platforms? Here, we summarize all the essential information about video monetization platforms, along with our top recommendations. 

What is Video Monetization? 

Video monetization refers to the process of earning revenue from videos through various means such as advertisements, sponsorships, and subscriptions. It has become increasingly important in recent years as more creators and businesses are looking to generate revenue from their video content and sustain their channels or platforms. 

One key aspect of video monetization is selecting the right platform for hosting and distributing your content to maximize earnings. While social media platforms like YouTube, Facebook, and Dailymotion provide opportunities for video monetization, if you are running a website or app, it is crucial to explore other video monetization options including advertising, subscriptions, pay-per-view models, or even direct sales. By carefully considering these different methods and aligning them with your goals and target audience preferences, you can maximize your chances of achieving success in video monetization. 

Different Video Monetization Models 

Advertising 

Advertising and sponsored content are widely used methods of video monetization. By partnering with advertising networks, publishers and creators generate revenue by displaying ads before, during, or after their videos. This method allows creators to generate revenue based on the number of views or clicks on these ads. Additionally, publishers and creators can collaborate with brands to create sponsored content that promotes products or services within their videos. 

Note: Implementing effective ad placements is crucial for optimizing video monetization strategies. By strategically placing ads throughout your videos, you can maximize revenue while maintaining a positive user experience. Consider utilizing pre-roll and mid-roll ads that seamlessly integrate with the content, ensuring higher engagement and click-through rates. 

Subscription 

Subscription-based models for exclusive content access are another effective way to monetize videos. Businesses can offer exclusive access to unique and valuable content that can only be accessed by subscribers. This model not only provides a steady source of income but also encourages loyal viewership. 

Note: You can provide additional perks to subscribers such as incentives for people to sign up and become loyal members of your community. This exclusivity creates a sense of belonging and makes subscribers feel special, increasing the likelihood of them continuing their subscriptions. Moreover, setting competitive pricing for subscriptions is crucial in attracting and retaining customers. Finding the right balance between affordability and profitability will help you stand out from competitors while ensuring sustainable revenue growth. 

Freemium 

Freemium or pay-per-view options provide flexibility for both publishers and viewers. Publishers can offer some free content while charging a fee for premium or on-demand videos. This allows viewers the choice of accessing specific content without committing to a full subscription, potentially increasing overall revenue. 

Note: When implementing a freemium model, it is important to strike a balance between the amount of free content and the value provided through premium content. Offering too much free content may discourage users from upgrading to the premium version, while offering too little may not provide enough incentive for users to pay. Consider conducting market research and analyzing user preferences to determine the optimal mix of free and premium content. 

9 Best Video Monetization Platforms 

When choosing a platform for video monetization, there are several key considerations to keep in mind such as the available monetization options and revenue-sharing models, analytics and reporting capabilities, and support services offered by each platform.  

To help you make an informed decision, we will now compare and discuss the top 9 video monetization platforms. Each platform has its own unique strengths and weaknesses, so it’s important to evaluate them based on what matters most to you. 

1. Dailymotion 

Dailymotion is a leading video monetization platform that offers a comprehensive suite of tools and services to help publishers maximize their revenue. Dailymotion boasts a track record of 18 years in the video industry, having collaborated with over 3,000 media and corporate partners. With Dailymotion, publishers can tailor their strategy to monetize their inventory and campaigns unlocking the full potential of their available ad space. 

Key Features of Dailymotion Monetization Solution: 

• Monetize both Video on Demand (VOD) and Livestreams effortlessly. 
• Maximize ad yield by implementing pre-bid setups for both your own demand and Dailymotion demand. 
• Experience the advantage of VAST & VPAID compliance for advanced ad features. 
• Connect with Dailymotion’s extensive global network of advertising partners for premium ad demand. 
• Optimize campaigns and achieve revenue goals faster with the help of Dailymotion’s seasoned ad optimization team. 
• Track essential metrics and gain actionable insights to optimize your campaigns. 
• Take advantage of native integrations with trusted brand safety technologies including INA Signature, Audible Magic fingerprints, MOAT, and White Ops. 

 Adopting Dailymotion as your comprehensive video monetization solution not only provides you with essential features and tools but also connects you with a vast advertising network and teams of digital strategy experts. They guide you with strategic advice for your video content and assist in sales and operations to deliver exceptional ads and optimization options. This positions Dailymotion as the superior video monetization partner available in the market. 

If you still have doubts, consider checking out our recent case study, which features ACM, Australia’s largest independent publisher that we have had the pleasure of working with. 

• ACM Case Study 

2. Target Video (Brid.tv)

Target Video is an end-to-end video management and monetization platform that caters to medium and large publishers. It offers a range of practical features, including unlimited private hosting, live streaming, in-depth analytics, a fast HTML5 Video Player, and OTT solutions. 

Key Monetization Features of Target Video: 

• Various video ad formats, including instream and outstream video ads. 
• Programmatic technology and header bidding for efficient ad delivery and revenue generation. 
• Access to premium ad demand from exclusive partners such as Amazon UAM and Google ADX. 
• Ad podding, VAST and VPAID compatibility, contextual targeting, and dynamic ad insertion. 
• Managed Ads service for expert ad stack management and optimization. 

3. Brightcove 

Brightcove is an enterprise-level video platform that offers a wide range of features and solutions for large publishers. It provides secure video hosting, video management and distribution tools, live event streaming support, and corporate communication features. 

Key Monetization Features of Brightcove: 

• Supports all three major monetization models: AVOD, SVOD, and TVOD. 
• Built-in integrations with major ad networks for high-quality ad demand. 
• Instream ads, including pre-roll, mid-roll, and post-roll ads. 
• Comprehensive enterprise-level video platform with excellent content privacy and security. 
• Integration with ad networks to control ad quality and ad delivery. 

4. Dacast 

Dacast is an end-to-end live streaming and video hosting platform that offers VOD streaming and OTT broadcasting. It provides a comprehensive video content management system and supports all three major monetization models: TVOD, SVOD, and AVOD. 

Key Monetization Features of Dacast: 

• Supports TVOD, SVOD, and AVOD monetization models. 
• Secure paywall with support for over 100 currencies. 
• Rentals, time-limited access, and lifetime access options for TVOD. 
• Integrated paywall solution with customizable checkout and support for discount promo codes. 
• Compatibility with VPAM, VAST, and VPAID ad tags for serving video ads. 

5. JW Player 

JW Player is one of the oldest and most popular video solutions on the market. It offers a fully-fledged online video platform and supports extensive AVOD monetization. 

Key Monetization Features of JW Player: 

• Extensive AVOD support with integrations with all video ad servers, SSPs, and ad networks. 
• Prebid-powered video header bidding for efficient ad delivery and revenue generation. 
• Cross-device ad serving, including CTVs, mobile apps, desktop apps, and the web. 
• Innovative ad formats and compatibility with all major operating systems and browsers. 

6. Vimeo 

Vimeo is an all-in-one video platform that offers a range of products for video hosting, management, and monetization. It supports SVOD, TVOD, and AVOD monetization models and provides comprehensive cross-device OTT monetization. 

Key Monetization Features of Vimeo: 

• Supports SVOD, TVOD, and AVOD monetization models. 
• Flexible subscription tiers and various payment options for SVOD. 
• Cross-device support for seamless video viewing experiences. 
• Extensive TVOD support for live and on-demand content. 
• Free trials, discount coupons, and promotions to attract new viewers. 

7. Muvi 

Muvi is an enterprise-level OTT platform that offers a complete infrastructure for large broadcasters and publishers. It supports SVOD, TVOD, and AVOD monetization models and provides extensive options for monetizing live and on-demand content. 

Key Monetization Features of Muvi: 

• Support for SVOD, TVOD, and AVOD monetization models. 
• Secure paywall with support for multiple currencies and automated recurring payments. 
• Bundles, time-restricted access, and pay-per-view plans for TVOD. 
• Prevents multiple users from sharing a single User ID. 
• Third-party ad vendor integrations for AVOD. 

8. Connatix 

Connatix is a video management platform that specializes in digital video advertising services. It offers an easy-to-use OVP and provides extensive support for AVOD monetization. 

Key Monetization Features of Connatix: 

• Prebid-powered bidding for efficient ad delivery and revenue generation. 
• Ad server and exchange integrations for access to premium ad demand. 
• Bot traffic detection and filtering for ad quality control. 
• Direct deals and PMP support for enhanced monetization opportunities. 
• Innovative ad formats for engaging ad experiences. 

9. Uscreen 

Uscreen is a video management and monetization platform that specializes in OTT support. It offers comprehensive support for SVOD and TVOD monetization models and provides extensive options for monetizing live and on-demand content. 

Key Monetization Features of Uscreen: 

• Extensive support for SVOD and TVOD monetization models. 
• Pay-per-view, rentals, and lifetime access options for TVOD. 
• Multiple payment options, including credit/debit cards and PayPal. 
• Flexible subscription tiers and free trials for SVOD. 
• Instant payout available for efficient revenue management. 

Maximizing Revenue with Video Monetization 

Maximizing revenue with video monetization involves diversifying your methods and building a loyal, engaged audience. By exploring various platforms and strategies, you can tap into new revenue streams while strengthening your existing ones. Additionally, creating valuable video content and focusing on optimizing video SEO will increase the visibility of your content, attracting more viewers and potential customers. With these tips and tricks for success in video monetization, you’ll be on track to maximize your revenue potential. 

Diversifying monetization models 

Remember, diversifying monetization channels is essential in maximizing financial success from video content creation. Implementing ads, exploring branded partnerships, and offering premium subscriptions are all strategies worth considering as they provide different avenues for generating income while maintaining viewer satisfaction. 

• By strategically placing short advertisements in your videos, you can generate revenue from advertisers while still providing valuable content to your viewers.This approach allows you to capitalize on the popularity and reach of your videos, making it a win-win situation for both you and potential advertisers. 
• By collaborating with brands that align with your audience’s interests, you can create engaging and relevant sponsored content that seamlessly integrates into your videos. This not only provides additional revenue streams but also enhances the overall viewing experience by offering unique insights or promotions related to the brand. 
• By providing exclusive access or bonus features through a subscription model allows dedicated fans of your content to support you directly while gaining extra benefits in return. With this approach, you not only generate recurring revenue but also cultivate a loyal community that feels valued and connected. 

Building a loyal and engaged audience 

Creating high-quality, engaging content consistently is key to building a loyal and engaged audience. By delivering valuable information or entertainment in an appealing and professional manner, viewers will be more likely to return for future videos. Additionally, encouraging viewer interaction through comments and discussions fosters a sense of community and builds a deeper connection with your audience. Utilizing social media platforms to promote your videos can also help attract new viewers who may become part of your dedicated fan base. By consistently producing top-notch content, fostering engagement, and utilizing social media effectively, you can successfully build a loyal and engaged audience that supports your video monetization goals. 

Creating engaging and valuable video content 

Identifying popular niche topics with high demand but low competition is a key strategy for video monetization. By tapping into these untapped areas, you can attract a dedicated audience eager for specialized content. Additionally, diversifying your video formats, such as tutorials, interviews, or vlogs, helps to cater to different preferences and keeps viewers engaged. This strategic approach allows you to maximize revenue potential while keeping viewers coming back for more valuable content. 

Remember that creating engaging and valuable video content requires continuous effort, experimentation, data analysis, and adaptation based on feedback received from both viewership metrics and direct communication with targeted audiences. 

Optimizing video SEO for increased visibility 

Conducting keyword research is crucial for targeting relevant search terms. By understanding the language that your target audience uses, you can optimize your video titles, descriptions, and tags with these keywords to increase visibility. Additionally, using closed captions or transcripts not only improves accessibility but also enhances searchability by providing text-based content that search engines can crawl. 

 
Conclusion 

In conclusion, video monetization is a crucial aspect of any successful online video strategy. Whether you’re a publisher or business looking to generate revenue from your videos, understanding the ins and outs of effective monetization strategies is essential. By choosing the right video monetization platform, creating engaging and valuable video content, and optimizing your strategies, you can maximize your revenue potential.  

Dailymotion provides publishers with comprehensive and up-to-date reporting analytics, various ad formats, a professional team to manage ad placement, high-quality ad demand, and a user-friendly HTML5 Video Player. With Dailymotion’s powerful Video Monetization Solution, publishers can unlock the full potential of their video content and effectively monetize their inventory and campaigns. So join Dailymotion today to start monetizing and reach new heights of success in video monetization! 

FAQ 

What is the best platform for monetizing videos? 

The best platform for monetizing videos depends on your specific goals and audience. Common options include YouTube and Dailymotion.  

How do you monetize a video platform? 

To monetize a video platform effectively, consider options such as advertising, subscription models, pay-per-view, sponsored content, and affiliate marketing. Tailor your strategy to your target audience and content type. 

What are monetization platforms? 

Monetization platforms refer to tools or services that enable content creators and businesses to make money from their videos. Examples include Google AdSense for ads and Patreon for fan contributions. 

What is the easiest platform to monetize? 

The easiest platform to monetize may vary based on your content and audience. Dailymotion and YouTube’s Partner Program is accessible to many creators, while Dailymotion may offer more control over monetization but require a paid subscription for certain features. Choose the one that aligns with your objectives.